$AAPL - NEEDHAM CALLS APPLE’S WWDC KEYNOTE ‘DISAPPOINTING’ Needham maintained a Hold rating on Apple with no price target after its WWDC keynote, calling the event "disappointing." Despite features like live-call translation, call screening, and a new gaming hub, the firm sees no major value drivers. Siri updates were also labeled "underwhelming," and Needham reiterated that Apple needs an iPhone upgrade cycle to boost its stock.