$AAPL - APPLE TO RAISE IPHONE PRICES DESPITE TARIFF SUCCESS Wedbush says Apple has managed tariffs well but expects iPhone Pro/Pro Max prices to rise $50–$100 with the new launch. Shifting production to India will be a $1B headwind this quarter, but the move eases long-term concerns. Analysts note that 315M of Apple’s 1.5B users haven’t upgraded in 4+ years, creating strong upgrade demand even with higher prices. Investor focus is shifting toward Apple’s AI strategy for the iPhone 17 and beyond.