$AAPL - DA DAVIDSON DOWNGRADES APPLE TO NEUTRAL, KEEPS $250 TARGET DA Davidson cut Apple (AAPL) to Neutral from Buy, citing weak near-term growth prospects and limited AI impact. Analyst Gil Luria said recent product launches, including the iPhone 16, iPhone 17, and Vision Pro, lack innovation and are unlikely to spark a major upgrade cycle. The firm kept its $250 price target.