Stepping back and looking at Limitless without emotions. $LMTS is down ~40% on the week. At the same time, the platform is still pulling in around 1k daily users, with roughly 5% coming from new wallets. Activity hasn’t disappeared, but growth is clearly carrying the load right now. Retention alone doesn’t create long-term momentum. Sustained upside needs fresh inflows. Polymarket figured this out by stepping outside of crypto-native circles. The UFC partnership pushed prediction markets to an entirely new audience, and MAUs scaled fast. Kalshi solved it through distribution. Plugging into Robinhood removed friction, and volume followed almost automatically. That’s why the next chapter for @trylimitless feels less about refining markets and more about expanding reach. New funnels, smarter gamification, and strategic partnerships could be the real catalyst. Different phase, different playbook.