Just @Imaginary_Ones focusing on our IP. The way the characters are shaped and why our plushies have such a unique form aren’t random – it’s all part of a carefully thought-out process. Everything has been intentionally designed to scale up both our merchandise and animation efforts in parallel. Using the bubble/round format of IOs, these characters embody the same characteristics as the bubble ecosystem. A lot of planning has gone into this, and can’t wait to see it unfold!