I think abg has taken on a different meaning among fobs in the bay area for a couple main reasons. Fobs are unaware of the etymology and poorly educated on the aesthetics. What they’ve done is broken down the term piecewise: e.g. asking themselves, am I asian? Am I baby? Am I girl? Secondly, fobs think possibly all Asian American women can become abgs. They think going to the beach without an umbrella makes them an abg, or drinking boba, or playing LoL. Being social as opposed to studying, is abg. Listening to English music is abg. Saying hi to strangers is abg. Using instagram is abg. The idea of the abg ai cmo, however, is actually a novelty. It is at its core a fob, almost aspirationally-honeypot, identity. She has to be smart enough to be in ai, yet hot enough to use her looks to do marketing. This is why sf mids aspire to be considered abgs, and why groups of them are creating abg meetups.